Why Choose Us

Your Biggest Benefit is Our Team, Our Biggest Benefit is Seeing You Smile!

We believe our team’s attitude, experience, and care are the best around! (But don’t take it from us – check out our patient testimonials!) All team members are courteous, gentle, well trained, and consistently attend specialized continuing education courses. Dr. Hershey is certified by the American Board of Orthodontics.

Treatment Benefits

  • Our office exceeds all CDC guidelines for cleaning, disinfection of all surfaces and sterilization for your safety.
  • All X-rays are digital and taken in-office.
  • We use the state-of-the-art self-ligating Damon™ Smile braces for reduced treatment time and increased comfort.
  • Invisalign® clear aligners are state of the art, clear, and comfortable.
  • We use the iTero® digital scanner to eliminate the need for impressions for our Invisalign patients.  We also provide and can email to you and your family simulations to show you the beautiful smile you can expect prior to treatment even beginning.
  • State-of-the-art sterilization methods are used and systems are monitored weekly by the microbiology labs at UNC.
  • Written progress reports are given every six months in treatment and verbally at each visit.
  • Pre-orthodontic guidance and observation program offered at no charge, including no fee for x-rays.
  • All patient records are made available to you and to referring sources electronically via email.
  • On-call staff member is available for evening or weekend emergencies.
  • Retainers are provided at the end of treatment. Follow-up visits for the first year to ensure retention care are also included.

Office Benefits

  • Choose from three cheerful, relaxing offices located conveniently in Chapel Hill, Durham, and Hillsborough, NC.
  • Scheduling is available on most school holidays.
  • Call confirmation to confirm appointments the evening before.
  • Email appointment reminders are sent two days prior.
  • View appointments, insurance, and account information and make payments online.
  • In-office Wi-Fi access to use while in our office.
  • Video games, movie theater rooms, Guitar Hero®, and other entertainment are available in reception areas during visits. (currently not available due to Covid restrictions)
  • Coffee, tea, and snacks are available for patients and parents. (currently not available due to Covid restrictions)
  • $1 is given to children who have excellent oral hygiene at each visit.
  • Office logo T-shirts are given at the start of treatment.
  • We celebrate our patients’ birthdays.
  • Mouthguards are provided for student athletes.
  • Connect with us on Facebook and Instagram for ongoing contests, prizes and events!

Financial Benefits

  • Flexible financing is available, depending on qualifications.
  • Third-party financing is available through Lending Tree™.
  • Our office payment plan is interest-free and uses an automatic draft.
  • Multiple family member discounts are available.
  • A discount for the second phase of treatment is offered if a two-phase treatment is recommended.
  • Acceptance of insurance assignment (we do all paperwork for you).
  • Acceptance of Visa®, MasterCard®, and American Express®.
  • Discount for payment in full at the start of treatment.
  • We offer a special Teacher discount.

Our mission is to provide state-of-the-art orthodontic solutions for our patients in a comfortable, family atmosphere. We are committed to maintaining the highest standards in clinical excellence and customer service.

As Chapel Hill, Durham, and Hillsborough’s leading providers of the Invisalign and Damon Smile systems, our treatment options are faster, more comfortable, and more appealing than ever. We think you will be amazed by the difference a beautiful smile will make for you and the people you love.